There are several techniques and strategies that can be used to improve the SEO positioning of a website. Some of them include:

Use relevant keywords in site content and in title and meta tags.

Make quality internal and external links.

Use alt tags on images to describe their content and improve image SEO.

Make the site easy to use and navigate, with a clear and logical structure.

Use monitoring and analytics tools to measure site performance and adjust accordingly.

On the other hand, some other aspects to consider in SEO positioning include:

Site speed: Search engines prioritize sites that load quickly, as this offers a better user experience.

Optimization for mobile devices: As more and more people access the Internet through mobile devices, it is important to make sure that the site is optimized for them.

The quality of the content: Search engines value high-quality content that is relevant to the user. Therefore, it is important to ensure that the content on the site is useful, well written and regularly updated.

Domain authority: Search engines give more weight to sites with higher authority or credibility on the Internet. This can be enhanced through quality external links and a strong social media presence.

Local optimization: If the site is intended for a local audience, it is important to optimize it for local search results. This includes mentioning the business name, address and phone number on the site and in online profiles.